Val Graham

Val’s experience is largely in the marketing of blue-chip financial services companies, both in the UK and NZ. In New Zealand she headed the Marketing functions for both Royal & SunAlliance Life & Disability and QBE Insurance (International) Limited, where her key achievements included driving projects to open new channel delivery methods involving significant change management and working with staff to develop an ‘outside in’ perspective.

Val has a particular interest in customer experience, customer measurement and data-driven strategy. Her skills are in translating data into practical strategic and tactical initiatives that add to customer value, customer satisfaction, and to the bottom line. With a strong commitment to education, Val also spent five years lecturing in marketing at AUT for both the undergraduate degree and on the MBA programme.

She has an MA from the University of Glasgow, a postgrad Marketing and an MBA from the Strathclyde Graduate Business School. She served on the Board of North Harbour Rugby Union from 2014 to 2021, and was a judge in the NZ Export Awards 2015 – 2019. A keen hobbyist beekeeper, she is currently Vice Chair of the New Zealand AFB Board.